For executives and teams in real estate · construction · energy

Personal Branding & Corporate Influencing Programs

People Follow People

You have the experts. We make them visible.
With our Corporate Influencer Program and 1:2 coaching, we transform your experts into sought-after industry voices on LinkedIn.

YOUR BENEFITS

How your company can really
profit from a brand ambassador

01 — Pipeline & Sales

Decision-makers buy from
—people they know and trust.

Long sales cycles with investors, institutional buyers, and B2B customers become shorter when your executives have already established their credibility, expertise, and trust before the initial meeting. LinkedIn is the platform for your valuable voices.

02 — Recruitment & Retention

The best construction managers, engineers, and asset managers don't apply for jobs through job postings.

Professionals in construction, real estate, and energy follow people, not career pages. A visible leadership team is a fundamental part of your employer brand; it lowers your cost per hire, shortens your time to hire, and makes you visible and attractive to high-potential candidates.

03 — Reputation & Stakeholder Trust

When it comes to ESG, construction interest rates, and the energy transition, a press release is no longer enough.

Banks, supervisory boards, local governments, residents, the media: Today, stakeholders evaluate your company based on the people who speak on its behalf. Visible leadership gives you the reach to communicate and contextualize your perspective, experiences, and projects in a holistic way.

Our 1:1 Collaboration

Personal Branding for
CEOs & Experts

MATE Program

Your Sparring Partner

Starting at 1,900 EUR per month (plus VAT)

CAPTAIN Program

Your All-Around Partner

upon request

Our collaboration with your TEAM

Your Custom Brand Ambassador Program
for the Voices Behind Your Brand

01 Open LinkedIn Workshop

The LinkedIn workshop is designed for your entire team and is intended to provide foundational knowledge. Based on this workshop, your potential brand ambassadors will emerge.

02 CREW Program

The Crew Program is your personalized brand ambassador program. Over an 8-week period, we’ll work closely with selected individuals from your company to develop your colleagues into authentic corporate influencers.

Julian Koch | Leasing Manager, Jagdfeld Real Estate

Our collaboration as part of a LinkedIn skills training program was consistently positive and had a lasting impact. (…)

Carina’s ability to promote authentic content and highlight each individual’s uniqueness is particularly noteworthy. Instead of relying on cookie-cutter templates or imitation, she helped us refine our own profiles, develop personal content, and establish a unique “way of talking” on LinkedIn. This approach has not only increased our visibility but also significantly boosted the relevance of our posts.

78% of executives check the CEO's social media accounts when researching a company.

Does that sound exciting to you?
Then let's talk! ☕️

During a brief introductory meeting, we’ll work together to determine which form of collaboration suits you best, and we’ll answer all your questions.

FAQs

How much time do employees need to invest in personal branding or corporate influencing?

As part of our program, there will be an initial kick-off meeting and an individual strategy call, each lasting 1 hour. In addition, there will be a one-hour weekly meeting each week to coordinate efforts. In addition to the official meetings, each participant should prepare at least one contribution per week and set aside at least 30–60 minutes for active networking and responding to comments.

A key requirement for the success of your brand ambassador program is the willingness and enthusiasm of your ambassadors. Participation should be voluntary and driven by their own motivation.

That depends on the scope of the project and the participants. Our smallest package, “Mate,” starts at 1,500 EUR per month (plus VAT). Here you can find more information about our Brand Ambassador Program pricing. We’ll provide you with a customized quote after our call. Book now.

Yes. As part of our Captain Package, we not only guide you on a strategic level, but also create content for you. Through regular calls or briefings via Messenger or phone, we gather your input and create content tailored to your needs. Feel free to reach out to us for a no-obligation discussion: Book now.